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Negotiating With Club Owners - The Musician's Dilemma
Written by Roy Horne   
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No matter how much you want to avoid it, the one thing that is certain when you are starting out as a young musician is that you will have to negotiate with a club owner if you want to play music. Here is some advice that will help you get paid what you are worth.

First of all, put yourself in the shoes of a club owner or manager. Understand what it is they do and what it is they are looking for. They work long hours. They put up with a lot of "stuff" from the customer. They are looking for entertainment that will bring people in their establishment and keep them there. They are looking for entertainment that will make them a profit without the drama associated with immature musicians.

Make sure you are qualified for the gig you are applying for. I mean make sure you are good enough. Then approach the club manager at a time when he can talk. Usually early in the day and early in the week is a good time. Never try to book a gig at ten o'clock Friday night. I have done it, but it is not what you want to make a habit of. When you are in front of the manager have all your promotional material with you. If you are established in another area make sure you have references from clubs you have played before. The main thing here is to have the posture of a business person. Show that you know how to promote yourself. Show that you will bring more to the job than just your music. If a manager or owner sees he is getting advertising or promotion from a source that he does not have to pay for it will make him consider your offer on a different plane. If all things are equal, music wise, then you have to separate yourself from the band that is still in the garage frame of mind.

An owner is used to paying certain amounts of money for certain sizes of bands. He usually has an amount that is over the top for the starter band and he has an amount for the premier proven band that he knows will turn a nice profit. You are hoping to be somewhere in the middle with your offer. That's right, your offer. Always put forth the price yourself. Make sure you know what it is you want. Take time to show the manager or owner what you are bringing to the table besides the music. Sell yourself. They will appreciate this. They are used to musicians who seem desperate to play and will play for beer money. Set for yourself a higher standard and develop the posture to maintain that posture. Then by all means deliver what you promise. This is not easy work. This is often the hardest part of the business. You need to spend time thinking over what it is you can do to set yourself apart. Good luck.

Roy Gene Horne is a songwriter, musician, performer with over 30 years professional experience. He has written hundreds of songs, recorded, performed, booked, managed, and fronted his own band for all of those years. He has a created a website to help the aspiring muscian/songwriter and offers resources which will enhance and teach music and the business of music as well. He invites you to visit. http: http://www.royhorne.ws and you can visit him on MySpace at http://www.myspace.com/rghorne

Article Source: http://EzineArticles.com/?expert=Roy_Horne http://EzineArticles.com/?Negotiating-With-Club-Owners---The-Musicians-Dilemma&id=2499492

 

 
#1 Tool to Get Higher Paid Gigs & More Media Attention
Written by Keith Griffis   
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I know a lot of people have been asking me how to truthfully "break-through" the music business. There are no surefire ways to do this, until now. I don't know if you have heard of a new Technology called Hit Song Science™. Hit Song science is a technology that analyzes a song for hit potential.
You are probably saying.."Who cares?! It could never tell what would be a hit!". Well it can in fact tell if you are a hit based on patterns found in music based on all recorded music in the past 50 years. It isolates these patterns and then spits out a report.
Record labels, booking agents, radio, and other industry reps have been flocking to this information and changing the lives of musicians with HIT POTENTIAL!
Imagine if you sent along a report with your Hit Song Science in your press kit, advertised it on your website and email. You can use this as leverage in negotiations on gig pay rates, record deals, and more.
This is not some joke, I am seriuos. You can use this to truly get PAID for your craft, seriously paid! Now you are probably thinking, "What is the catch? Do I have to pay for it?" My answer to that is....................NOPE!
You can upload two of your best songs for free at http://uplaya.com/.
We are not affiliated with them at all, but we do think this is one of the best things to happen to your career since the invention of the Electronic Press Kit!
Enjoy!
Keith Griffis
Music Marketing Guru

Don't forget to get your free Report: Top 4 Booking Mistakes Musicians Make. Get your FREE REPORT HERE!
Join our Email List and get free tips in your inbox to help your career explode!

Keith Griffis is the CEO & Founder of NotYourAverageFolk.com. He is a music industry veteran and has had a highly successful career as a musician, promoter, artist advocate, and music marketing professional. He has coordinated and toured North America and him/his artists have played top festivals and venues across the continent. To learn more about him join the email list here.

 
Email Marketing: Tools of the Trade!
Written by Keith Griffis   
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Email marketing can take several forms. The first may just be a casual email list maintained using excel and sent using your regular email and putting yourself as the recipient with your list in the BCC: or Blind Carbon Copy field. This is effective for a very small list, but is forever limited by a few things.

  1. You will always have to manually maintain your list. This means your time is being used to update the spreadsheet, remove bounced emails, and more.
  2. Many email programs may reject your email because it appears as spam.
  3. You have no simple way to subscribe/unsubscribe users. Usually people will put instructions to send an email with unsubscribe in the subject. This is still very time consuming and can frustrate readers.
  4. Your list will never grow unless you grow it all yourself one by one. One of the benefits of email marketing is that it can grow itself organically. If users come to your site there should be a way for them to easily sign up for your list and to get something in return (and know what that is they are getting). Your method will mean you have to make them jump through hoops and they may never follow through. Trust me, in the beginning I did just that and it was terrible.
  5. The CAN-SPAM act now requires you to add your name and address so that the user has someone to contact. Email programs like IContact handle this for you, but if you are using your own email program it will not. If you forget to add this you can face jail time and/or a hefty fine. This is largely due to the scams run using spam in the past.
 
Email Marketing: 7 Steps to better email results!
Written by Keith Griffis   

When it comes to email marketing, consistancy is key. If you send a bunch of emails, but your readers are not sure what you want from them or what you are offering them, then you are missing your mark and will end up in the spam box of their email account.

When I say consistancy I mean:

  • Keep the format simple
    • Readers and fans want to know what to expect. If your style changes all the time they will never develop a relationship with you.
  • Limit the topics you discuss to three in any one email.
    • When you send an email to fans a lot of bands make the mistake of making it a newsletter. Newsletters are great if you are a company that is offering a ton of services, but most likely you are a musician trying to do one thing: make a career in music. So keep your topics limited and focused. This will help your fans do the things you want them to do.
 
Email Marketing for Music 101: The basics
Written by Keith Griffis   

Email is one of the most powerful tools of our trade if used properly. It can also be one of the most damaging to fan relationships if not used properly. What do I mean by this?

The Pros:

  • Reach Large Groups:
    • You can send large groups of people a message in the same amount of time as a single person.
  • Get more Traffic
    • You can steer people to the topics that interest you and your band (i.e. new CD release, or buy show tickets).
  • You can automate the process
    • If you use a tool like the IContact Email Service. This service allows you to create messages and schedule them when you want. You can manage multiple email lists like: Fans, Industry Representatives, Press, and whomever else you want. You can also set up autoresponders, which send a series of emails to a new email list participant over time (and you can tweek it as you go).

The Cons:

  • Can be Impersonal
    • If you are sending email to large lists (even over 50 people) using a regular email system and still using the BCC method, it is time to upgrade. The reason being as that the emails are too generic. Because you can't individualize the email with the persons name you are losing readers and fans. I recommend again you upgrade to the IContact Email Service. It is cheap and it grows as your list grows. It also allows you to see who opened your emails, clicked what links in the emails, forwarded the email, and more. This can be invaluable.
  • Can be Complicated
    • If you write complicated emails with too many links and no clear call to action (which we discussed in another article) the fans will be confused and you will not get the result you want. Keep it simple and limit it to 3 topics max, with the most important in the largest font at the top.
 
Read NOW! Using Calls to Action.
Written by Keith Griffis   

It may sound pretty weird to say that you don't make the decisions about what you do, read, listen to, or write while online. You respond to visual, textual, and verbal calls to action every day in your life online and off. If there were only a way for you as an artist to use this to your advantage. Well if you can recognize what it is you want your users to do, you can! Let me explain a bit about how this works and how it pertains to you.

How many times have you gone to a website and seen music downloads or an mp3 player, but not clicked it to listen to the song? Do you know why?

    It's because no one told you to. Now I am sure you are shaking your head and thinking "I make the decision whether I am looking for music and if I am interested or not!" In reality, you usually don't. When you are on the net surfing a site you are usually following what are called Calls to Action. The calls to action are statements like:

  1.  
    1. Buy Now!
    2. Click Here!
    3. Download now!
    4. Ask us how!

 Now ask yourself this: what do all the above statements have in common?

Let's think about this for a minute.

  • Aggressive & Forceful
    • First thing we notice is that are not passive statements, but rather commanding. They all use exclamation points to highlight this fact.
  • Short & Sweet
    • Each of the statements are kept short for a reason. If the statement is too long it will not fit in many places, will not be read, and certainly will not be acted upon.
  • Action Verbs:
    • Did you notice that the statements are all asking you to DO something? If they were passive statements or did not use action words you would likely not know what to do and would probably never act in the manner they were intended.

You can extend these calls to action to include: Download a free song! Join our Email List! Buy a Ticket Now! Buy the CD Now!

 Use these calls to action everywhere in your emails, on your site, in your signature tag of forum posts, and in your print materials as well. This is the key to getting what you want out of your music marketing.

 If you want people to buy your CD it is as simple as asking them!

 Now get out there and try it.


Keith Griffis is the CEO and Founder of NotYourAverageFolk.com and a successful musician.
 
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Thank you for visiting Not Your Average Folk. Read my blog to stay updated on what's new with the site and in the boston folk and rock community.