It may sound pretty weird to say that you don't make the decisions about what you do, read, listen to, or write while online. You respond to visual, textual, and verbal calls to action every day in your life online and off. If there were only a way for you as an artist to use this to your advantage. Well if you can recognize what it is you want your users to do, you can! Let me explain a bit about how this works and how it pertains to you.

How many times have you gone to a website and seen music downloads or an mp3 player, but not clicked it to listen to the song? Do you know why?

    It's because no one told you to. Now I am sure you are shaking your head and thinking "I make the decision whether I am looking for music and if I am interested or not!" In reality, you usually don't. When you are on the net surfing a site you are usually following what are called Calls to Action. The calls to action are statements like:

1.  
   1. Buy Now!
   2. Click Here!
   3. Download now!
   4. Ask us how!

 Now ask yourself this: what do all the above statements have in common?

Let's think about this for a minute.

• Aggressive & Forceful
  • First thing we notice is that are not passive statements, but rather commanding. They all use exclamation points to highlight this fact.
• Short & Sweet
  • Each of the statements are kept short for a reason. If the statement is too long it will not fit in many places, will not be read, and certainly will not be acted upon.
• Action Verbs:
  • Did you notice that the statements are all asking you to DO something? If they were passive statements or did not use action words you would likely not know what to do and would probably never act in the manner they were intended.

You can extend these calls to action to include: Download a free song! Join our Email List! Buy a Ticket Now! Buy the CD Now!

 Use these calls to action everywhere in your emails, on your site, in your signature tag of forum posts, and in your print materials as well. This is the key to getting what you want out of your music marketing.

 If you want people to buy your CD it is as simple as asking them!

 Now get out there and try it.

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